The easy way to assess the salesforce performance is obviously to look at sales. But defining the objectives for your sales reps remains a crucial task for the Sales Direction. Turnover, margin, market sahres, ND, VD, promotions, merchandising… Objectives are numerous, sometimes contradictory, not all are maanged through the CRM, especially when not purely sales related (ie sales and margins).
Now, clear objectives are necessary to manage and drive the sales force and its global performance. Tilbury’s tools allow either to manage specific objectives, like the promotions in the Trade Promotion Manager, or a link with your CRM so that the sales rep always have a complete vision of each client and its objectives.
Tilbury’s store potential’s calculator can then show all its power and usefulness. Fed by sales data at the store level and your own marketing and merchandising data, they allow your sales rep to build with each client store a precise sales objective according to the commercial and merchandising levers used in the linear, at store’s entrance or in front ot the cashdesks. Using these tools even allow to collect more information from each store, creating a vertuous circle.
Piloting seasonal sales and promotions with these store potential calculators is even more impacting! Discover them quickly!